Name the author of the book, ‘Rise of Network Society’ from the following: (A) Rupert Murdoch (B) Steve Jobs (C) Manuel Castells (D) Bill Gates Correct Ans: (C) Explanation: The book “Rise of Network Society” was written by Manuel Castells (Option C). Castells, a prominent sociologist and communication theorist, explores the transformative impact of communication […]
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The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of
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The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization
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Image advertising that changes the experience of buying and using a product is identified as (A) Ideal advertising (B) Transformation advertising (C) Experience advertising (D) Trade advertising Correct Ans: (B) Explanation: Transformation advertising (Option B) refers to advertising that changes the consumer’s experience of buying and using a product. Unlike traditional advertising, which focuses on
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The highest number of Internet users per 100 inhabitants in the world are in (A) Sweden (B) The United States (C) Japan (D) Iceland Correct Ans: (D) Explanation: Iceland (Option D) has the highest number of internet users per 100 inhabitants in the world. This means that, relative to its population, the country has an
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Segmentations identified by the appeal of the product to their personal interests are known as: (A) Benefit segmentation (B) Target segmentation (C) Reach segmentation (D) Access segmentation Correct Ans: (A) Explanation: Benefit segmentation (Option A) divides the market based on the specific benefits consumers seek from a product. This approach targets personal interests and needs,
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What should be the level of the Sound of a professional audio recording? (A) Between 30 and 40 db (B) Between 40 and 50 db (C) Between 50 and 60 db (D) Between 60 and 70 db Correct Ans: (D) Explanation: The ideal sound level for a professional audio recording should be between 60 and
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The hermeneutic theory aims at systematic of texts (A) Rejection (B) Acceptance (C) Interpretation (D) Predication Correct Ans: (C) Explanation: The Hermeneutic Theory focuses on the interpretation of texts (Option C). This theory seeks to understand the deeper meanings behind written or spoken words, offering a systematic approach to interpreting texts. Hermeneutics is not just
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