Name the author of the book, ‘Rise of Network Society’ from the following: 

(A) Rupert Murdoch

(B) Steve Jobs

(C) Manuel Castells

(D) Bill Gates

Correct Ans: (C)

Explanation:

The book “Rise of Network Society” was written by Manuel Castells (Option C). Castells, a prominent sociologist and communication theorist, explores the transformative impact of communication networks and information technology on society. In this work, he examines how the rise of digital networks has reshaped global social structures, economies, and cultures.

Castells’ theory of the “network society” highlights how the internet and other digital technologies have altered the way people interact, communicate, and organize. He argues that these networks now form the backbone of global economic and social life, influencing everything from business operations to political movements.

While Rupert Murdoch, Steve Jobs, and Bill Gates have made significant contributions to the media and technology industries, it is Manuel Castells who authored this seminal work on how networks and digital communication are shaping modern society.

In conclusion, Manuel Castells is the author of “Rise of Network Society”, a crucial text for understanding the profound changes brought about by digital networks in the contemporary world.