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Newspaper recently launched under the editorship of M.J. Akbar is 

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

The newspaper recently launched under the editorship of M.J. Akbar is  (A) The India Observer  (B) The Sunday Guardian  (C) The India Mail  (D) The India Mirror Correct Ans: (B) Explanation: M.J. Akbar, a well-known journalist, launched The Sunday Guardian, marking a significant addition to Indian journalism. He introduced this newspaper to provide a fresh […]

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The single most significant trend in Indian Newspaper Industry. 

Leave a Comment / Journalism, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Identify the single most significant trend in Indian Newspaper Industry.  (A) Better distribution  (B) Use of interesting type faces  (C) Dominance of language newspapers  (D) Changing editorial styles Correct Ans: (B) Explanation: The Indian newspaper industry has undergone several transformations over the years. Among these, the use of interesting typefaces has emerged as the most

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Standard deviation of the sampling distribution of means is called 

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The standard deviation of the sampling distribution of means is called  (A) standard error  (B) standard variance  (C) standard distance  (D) standard deficiency Correct Ans: (A) Explanation: The standard error (SE) serves as a crucial measure in statistics, representing the standard deviation of the sampling distribution of means. Researchers frequently use this concept to determine

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Currently, yellow journalism is overshadowed by a new term 

Leave a Comment / Journalism, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Currently, yellow journalism is overshadowed by a new term  (A) red journalism  (B) black journalism  (C) green journalism  (D) grey journalism Correct Ans: (D) Explanation: Grey journalism has emerged as the new term replacing yellow journalism. It refers to a mix of misinformation, sensationalism, and biased reporting, often blurring the lines between truth and falsehood.

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Impact of Ratings on News Channel Programming

Leave a Comment / Dec 2009 (II), Journalism, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the passage below and answer the questions that follow based on your understanding of the passage:   Given the dependence on ratings, the total urban and upper class focus of the rating system has a huge impact on programming content. It is important here to distinguish between planned and unplanned programming. Marketing constraints cannot dictate

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Identify the sequence of Satellite transmission from the following:  

Leave a Comment / Dec 2009 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Identify the sequence of Satellite transmission from the following:   (A) Down link dish, digital compression, transponder, up link dish  (B) Up link dish, digital compression, transponder, down link dish  (C) Digital compression, up link dish, transponder, down link dish  (D) Digital compression, down link dish, transponder, up link dish  Correct Ans: (C) Explanation: Satellite transmission

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Correct sequence of television soaps according to their telecast 

Leave a Comment / Dec 2009 (II), MCQ (Question-Answer), Television, UGC-NET (Paper II) /

Which of the following is the correct sequence of television soaps according to their telecast?  (A) Hum Log, Ramayana, Mahabharat, Buniyaad  (B) Hum Log, Buniyaad, Mahabharat, Ramayana  (C) Hum Log, Buniyaad, Ramayana, Mahabharat   (D) Buniyaad, Hum Log, Ramayana, Mahabharat  Correct Ans: (C) Explanation: Indian television has witnessed several iconic soap operas that significantly influenced its

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Which of the following are fundamental to media planning? 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following are fundamental to media planning?   i. Compliance ii. Reach   iii. Cost iv. Power   v. Frequency  (A) i, ii, and iv only  (B) ii, iii and iv only  (C) ii, iii and v only  (D) iii, iv and v only Correct Ans: (C) Explanation: Media planning is crucial for ensuring that advertisements

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