Assertion (A): Most early Libertarians had an unrealistic view of how long it would take to find the truth and establish an ideal social order. Reason (R): Because this ideal order was not necessarily a democracy and might not always allow communication freedom. (A) Both (A) and (R) are true. (B) Both (A) and (R) […]
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Assertion (A): Media professionals do not identify and censure fellow professionals who violate professional standards. Reason (R): Because professional groups tend to protect their members from outside criticism. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R)
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Assertion (A): Empathy is an important factor in modernisation of traditional societies. Reason (R): Since modernisation is westernisation, mediated development depends on individual empathy in the process. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is
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Assertion (A): Media professionals do not have much control over their work. Reason (R): As they are restricted by the legal and ethical aspects of the profession. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is
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The term ‘VALS’ is related to (A) Public relations (B) Advertising (C) Event management (D) Teleconferencing Correct Ans: (B) Explanation: The term “VALS” (Values and Lifestyles) relates directly to advertising. This concept helps marketers categorize audiences based on their values, interests, and lifestyles. Advertisers use it to design campaigns that resonate with specific target groups,
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The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver (B) David Berlo (C) Wilbur Schramm (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process
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The theory of brand image was propounded by (A) Samuel Black (B) Philip Kotler (C) Don Milner (D) David Ogilvy Correct Ans: (D) Explanation: David Ogilvy, famously called the “Father of Advertising,” propounded the influential theory of brand image. This theory not only emphasized the importance of crafting a compelling brand identity but also underscored
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The code of ethics for Public Relations was adopted at an international conference (1965) held at (A) Athens (B) London (C) New York (D) Tokyo Correct Ans: (A) Explanation: The Public Relations code of ethics was officially adopted during an international conference in 1965, held in Athens. This pivotal event marked a turning point in
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