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The code of ethics drawn in 1978 was a form of self-censorship by

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

The code of ethics drawn in 1978 was a form of self-censorship by (A) The Indian Languages Newspaper Association (B) The Advertising Standards Council of India. (C) The All-India Newspaper Editors’ Conference (D) The Editors’ Guild Correct Ans: (C) Explanation: In 1978, the All-India Newspaper Editors’ Conference (AINEC) introduced a Code of Ethics as a […]

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The issue of monopoly press was debated extensively during

Leave a Comment / Indian Polity, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The issue of monopoly press was debated extensively during the Prime Minister-ship of (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda Correct Ans: (B) Explanation: The issue of monopoly press became a major subject of debate during Indira Gandhi’s tenure as Prime Minister of India. Concerns about media

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The Limited effects model of mass communication was a counter to

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model Correct Ans: (D) Explanation: The Limited Effects Model emerged as a response to the Hypodermic Needle Model of mass communication. Early media researchers believed that mass media had a direct and

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Surgeon-General’s report focused on impact of television violence

Leave a Comment / June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The Surgeon-General’s report focused on the impact of television violence on (A) Youth (B) Women (C) Children (D) Ethnic minorities Correct Ans: (C) Explanation: The Surgeon General’s report focused on the impact of television violence on children. Researchers aimed to understand how exposure to violent content influences young minds. The study, conducted in the early

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The medium that has the widest reach in India is:

Leave a Comment / June 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The medium that has the widest reach in India is: (A) Print (B) Radio (C) Television (D) Internet Correct Ans: (B) Explanation: Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool. One of

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The Shannon and Weaver model of communication is:

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The Shannon and Weaver model of communication is: (A) Modular (B) Circular (C) Linear (D) Non-linear Correct Ans: (C)  Explanation: The Shannon and Weaver model of communication follows a linear structure. It presents communication as a one-way process where a sender transmits a message through a channel to a receiver. This model, developed in 1949,

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Key Differences Between Hollywood and Bollywood Film Industry

Leave a Comment / Dec 2011 (II), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the passage below, and answer the questions that follow based on your understanding of the passage.  Until the 1940s and even 1950s, Bollywood movies had scripts in the style that Hollywood would have recognized. Some of India’s great film directors worked to scripts, tightly – written scripts, often from plays or novels…..  The divide

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Key Concepts in Media and Market Research

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I (concepts) with List – II (explanations).  List I (Concepts) List II (Explanations)  (a) Media Research (i) Primary data  (b) Marketing (ii) Study of Customers as a segment  (c) Data of the RNT (iii) A kind of material data  (d) Market Research (iv) Study of broadcast audience   Codes: (a) (b) (c) (d)

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