The medium that has the widest reach in India is:
(A) Print
(B) Radio
(C) Television
(D) Internet
Correct Ans: (B)
Explanation:
Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool.
One of radio’s biggest advantages is its extensive coverage, even in rural regions where other media struggle to penetrate. Unlike television and the internet, which require electricity and digital infrastructure, radio operates on battery-powered devices and mobile phones. Since many people in India lack access to high-speed internet or television, radio serves as a reliable source of information.
Additionally, radio remains cost-effective. While newspapers require literacy and television demands expensive equipment, radio offers an affordable alternative. Listeners only need a basic device, making it accessible to people across different economic backgrounds. Moreover, many mobile phones include FM radio features, further increasing its reach.
Government initiatives like All India Radio (AIR) broadcast programs in multiple languages and dialects. This diversity ensures that people across states receive news, educational content, and entertainment in their preferred language. During emergencies, radio plays a crucial role in delivering timely updates, making it a lifeline for many communities.
Although the internet is growing rapidly, it has not yet surpassed radio in overall reach. Many areas still lack strong digital connectivity, limiting online media’s impact. Therefore, radio remains the most widely accessible and influential medium in India, reaching millions of listeners daily.
