The panel study is sensitive to (A) Experimental mortality (B) Cost-effectiveness (C) Response classification (D) Instrumental criticality Correct Ans: (A) Explanation: Panel studies track the same group of individuals over a long period, making them valuable for understanding trends and changes. However, they are highly sensitive to experimental mortality, which refers to the loss of […]
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The main problem of simulation in communication research is (A) atmosphere (B) Response (C) Validity (D) Modelling Correct Ans: (C) Explanation: Simulation plays a crucial role in communication research, allowing researchers to test theories in controlled settings. However, its biggest problem is validity. Validity refers to the accuracy and applicability of the findings to real-world
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Most correlational designs have the problem of manipulating (A) Conceptual definitions (B) Control variables (C) Independent variables (D) Dependent variables Correct Ans: (C) Explanation: Correlational research explores relationships between variables but does not establish causation. One of its biggest challenges is manipulating independent variables. Since researchers observe existing conditions rather than controlling factors, they cannot
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The advertising medium that has the advantage of high selectivity, immediacy and low cost is (A) Newspaper (B) Direct Mail (C) Radio (D) Online Correct Ans: (D) Explanation: Online advertising stands out due to its high selectivity, immediacy, and cost-effectiveness. Unlike traditional media, digital platforms allow advertisers to target specific audiences based on demographics, interests,
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For Daniel Lerner, exposure to media would energise the process of ________ for development. (A) Sensitivity (B) Anxiety (C) Sympathy (D) Empathy Correct Ans: (D) Explanation: Daniel Lerner argued that media plays a crucial role in development by fostering empathy. He believed that exposure to mass media helps individuals relate to different perspectives. This shift
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The multiplicity model of developmental communication was advocated by (A) Jan Servaes (B) Lucien Pye (C) Shirley White (D) Bella Mody Correct Ans: (A) Explanation: Jan Servaes advocated the multiplicity model of developmental communication. He emphasized that no single approach works for all societies. Instead, communication should be participatory, culture-sensitive, and tailored to local needs.
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The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article ________ of the Indian Constitution. (A) 105 (B) 194 (C) 361 A (D) 375 Correct Ans: (C) Explanation: The Indian Constitution provides legal protection for the publication of parliamentary and state legislature proceedings under Article 361A. This article ensures that
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In a case of contempt of Parliament, R.K. Karanjia of the Blitz was _____ by the Speaker of Lok Sabha. (A) Admonished (B) Imprisoned (C) Excluded (D) Reprimanded Correct Ans: (D) Explanation: The Indian Parliament has the authority to take action against contempt of its proceedings. In one such case, R.K. Karanjia, the editor of
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