For Daniel Lerner, exposure to media would energise the process of ________ for development.
(A) Sensitivity
(B) Anxiety
(C) Sympathy
(D) Empathy
Correct Ans: (D)
Explanation:
Daniel Lerner argued that media plays a crucial role in development by fostering empathy. He believed that exposure to mass media helps individuals relate to different perspectives. This shift in mindset energizes social and economic progress. According to Lerner, empathy allows people to imagine themselves in better situations, which motivates them to embrace change.
His theory aligns with modernization, where media influences traditional societies to adopt new ideas. Through newspapers, radio, and television, individuals learn about modern lifestyles and innovations. As a result, they become more open to progress and development.
Lerner observed this transformation in Middle Eastern societies. He found that people who engaged with media were more likely to adopt modern values. They developed aspirations beyond their immediate surroundings. This change in outlook encouraged participation in democratic and economic systems.
However, critics argue that his approach assumes a universal path to development. They believe that media’s role varies across cultures. Despite this, Lerner’s work remains influential in development communication. His emphasis on empathy highlights media’s power in shaping societies.
In summary, Lerner saw media as a tool that encourages individuals to connect with new ideas. This connection leads to a mindset shift, which accelerates development and modernization.
