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The writers for media have adopted the narrative technique of

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The writers for media have adopted the narrative technique of (A) convolution (B) Deconstruction (C) Story telling (D) Over-dramatization Correct Ans: (C) Explanation: Media writers have increasingly relied on storytelling to create compelling narratives. This technique enhances audience engagement by presenting information in an easily relatable format. Rather than merely stating facts, writers craft stories […]

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Monopoly of cultural products at the global level has led to

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Monopoly of cultural products at the global level has led to (A) Political hegemony (B) Economic colonization (C) Social domination (D) Information imperialism  Correct Ans: (D) Explanation: The global monopoly of cultural products has created an imbalance in information distribution. Dominant media corporations, mainly from developed nations, control content production and dissemination. As a result,

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In offset printing, the plate image is transferred to

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Printing Technology, UGC-NET (Paper II) /

In offset printing, the plate image is transferred to (A) Rubber blanket (B) Paper sheets (C) Paper maché plate (D) Plastic foils  Correct Ans: (A) Explanation: Offset printing uses an indirect image transfer process. The plate does not print directly onto paper. Instead, the image first transfers onto a rubber blanket, which then prints onto

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Which form of advertising is heavily used to introduce new product?

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which form of advertising is heavily used to introduce a new product? (A) Persuasive advertising (B) Reminder advertising (C) Inferential advertising (D) Informative advertising Correct Ans: (D) Explanation: Informative advertising helps businesses introduce new products to the market. Companies use this form of advertising to educate potential customers about a product’s features, benefits, and uses.

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A specific communication task to be accomplished is termed

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A specific communication task to be accomplished with a specific target audience during a specific period of time is termed (A) Advertising campaign (B) Advertising objective (C) Advertising criterion (D) Advertising evaluation  Correct Ans: (B) Explanation: Advertising objectives help businesses set clear communication goals. These objectives define what a company wants to achieve with its

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Scientific research in mass communication demands demonstration

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Scientific research in mass communication demands the demonstration of (A) Continuity (B) Permanence (C) Transitivity (D) Co-variation Correct Ans: (D) Explanation: Scientific research in mass communication relies on co-variation to establish relationships between variables. Researchers analyze how one factor changes in response to another to determine cause-and-effect patterns. This principle helps researchers identify media influence.

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In public information model of public relations, importance is

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

In public information model of public relations, importance is given to (A) Impact (B) Reception (C) Truth (D) Fair deal  Correct Ans: (C) Explanation: The public information model in public relations prioritizes truth over persuasion. This approach focuses on providing accurate and factual information to the public rather than manipulating opinions. Organizations use this model

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A newspaper can infringe others’ copyright provided it is in

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

A newspaper can infringe others’ copyright provided it is in (A) Business interest (B) Protection of privacy (C) Corporate domain (D) Fair dealing  Correct Ans: (D) Explanation: Newspapers can use copyrighted content under “fair dealing” without violating copyright laws. This legal principle allows limited use of copyrighted material for specific purposes, such as reporting news,

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