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Mathematical ratio between the vertical and the horizontal measure

Leave a Comment / Dec 2012 (III), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper III) /

The mathematical ratio between the vertical and the horizontal measurements of a film/video is referred to as (A) Frame ratio (B) Format ratio (C) Size ratio (D) Aspect ratio  Correct Ans: (D) Explanation: Filmmakers and video producers use aspect ratio to describe the proportional relationship between a screen’s width and height. They express it as […]

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A novel based on a film is called

Leave a Comment / Dec 2012 (III), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper III) /

The making of a film based on a novel is called adaptation, whereas a novel based on a film is called (A) Adoption (B) Novelization (C) Spinoff (D) Telecine Correct Ans: (B) Explanation: Authors write a novelization when they turn a film into a book. They use the screenplay as a foundation but expand the

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Corporate public relations deals with

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Corporate public relations deals with (A) The whole organisation (B) Goods and services (C) Profits and payments (D) Publicity and propaganda Correct Ans: (A) Explanation: Corporate public relations (CPR) manages communication for the entire organization rather than focusing on just products, profits, or publicity. It ensures that all departments align with the company’s vision, mission,

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Identification and analysis of situation, and offering solution

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under (A) Diplomacy (B) Crisis management (C) Strategic communication (D) Community relations Correct Ans: (C) Explanation: Strategic communication refers to a planned approach to identifying situations, analyzing problems, and developing solutions to achieve organizational goals. It ensures that every message

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The systems theory of public relations is described as set of united

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

The systems theory of public relations is described as a set of united (A) Pressure groups (B) Subsystems (C) Employee systems (D) Production systems Correct Ans: (B) Explanation: The systems theory of public relations describes PR as a network of interconnected subsystems that work together. This theory explains how different units within an organization interact

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_is the basis of public relations, advocated by the Jeremy Bentham.

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

________ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham. (A) Internationalism (B) Religious morality (C) Utilitarianism (D) Stakeholder benefit Correct Ans: (C) Explanation: Jeremy Bentham introduced utilitarianism, which serves as the foundation of public relations. This principle states that every action should aim for the greatest good for the greatest

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Selling and purchasing goods besides advertising to create

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: (A) Brand names (B) Sale society (C) Consumer culture (D) Advertising environment Correct Ans: (C) Explanation: An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a

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Advertisements published by women’s magazines were __ women.

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

According to a survey, advertisements published by women’s magazines were _______ women. (A) Conferring status to (B) Commoditizing (C) Promoting employment of (D) Ethicising Correct Ans: (B) Explanation: A survey found that advertisements in women’s magazines often commoditize women. This means that these ads frequently portray women as objects of desire rather than individuals with

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