An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote:
(A) Brand names
(B) Sale society
(C) Consumer culture
(D) Advertising environment
Correct Ans: (C)
Explanation:
An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a major part of people’s lives. Businesses use advertising, branding, and marketing strategies to shape consumer choices. They create a sense of urgency and desire to make people buy more.
Advertising plays a major role in this culture. Companies design persuasive campaigns to make products seem essential. They use emotions, social status, and trends to attract customers. As a result, people associate happiness and success with material possessions. This creates a cycle where consumers constantly seek new products to stay relevant.
Consumer culture also influences lifestyles and societal values. It promotes brand loyalty and personal identity through consumption. People often feel pressured to own the latest gadgets, fashion, or luxury items. Over time, this mindset shapes social norms and economic trends.
The other options do not define this concept accurately. Brand names are part of marketing but not the entire system. Sale society is not a widely used term. Advertising environment refers to media space, not a cultural shift.
Thus, consumer culture affects buying habits, brand perception, and economic growth. It benefits businesses but also raises concerns about overconsumption, debt, and sustainability.
