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When a straight forward proposition is used in advertising, it is

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach (C) Creative approach (D) Typical approach Correct Ans: (B) Explanation: The dogmatic approach in advertising uses straightforward propositions to convey a message. This method presents information in a firm and authoritative manner, leaving little room for debate. […]

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A document that describes the target market, budget, strategy is

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A) Media profile (B) Strategy document (C) Media brief (D) Audit plan Correct Ans: (C) Explanation: A media brief is a crucial document in advertising that outlines the key details of a marketing campaign. It includes information about

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A study of a specific population as it changes over a period of time

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

A study of a specific population as it changes over a period of time is known as (A) Demographic analysis (B) Population analysis (C) Cohort analysis (D) Cluster analysis Correct Ans: (C) Explanation: Cohort analysis studies a specific population as it changes over time. Researchers track a group of individuals who share common characteristics, such

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Lifestyle segmentation research investigates respondents

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle segmentation research focuses on respondents’ interests to categorize them into specific consumer groups. Businesses, advertisers, and media organizations use this approach to understand audience preferences and tailor their strategies accordingly. Unlike demographic segmentation, which relies on factors

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Duplicating only sampling and procedures of a previous analysis is

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Duplicating only the sampling and experimental procedures of a previous analysis is called (A) Literal replication (B) Instrumental replication  (C) Constructive replication (D) Operational replication Correct Ans: (D) Explanation: Operational replication refers to the process of duplicating only the sampling and experimental procedures of a previous study. Researchers use this method to verify results while

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Variable that creates an alternative explanation of results is

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

A variable that creates an alternative explanation of results is identified as (A) Alternative variable (B) Artifact (C) Predictor variable (D) Antecedent variable Correct Ans: (B) Explanation: An artifact in research refers to a variable that introduces an alternative explanation for results. It can distort findings, leading to misleading conclusions. Researchers must identify and control

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Reaching maximum number of people at the least cost by media

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key

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Which was the newspaper that Mahatma Gandhi edited in 1919?

Leave a Comment / Journalism, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which was the newspaper that Mahatma Gandhi edited in the year 1919? (A) Indian Opinion (B) National Herald (C) Pioneer (D) Satyagrahi  Correct Ans: (D) Explanation: In 1919, Mahatma Gandhi edited the newspaper Satyagrahi to support India’s struggle for independence. The paper played a crucial role in spreading awareness about the Satyagraha movement against British

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