Category: Advertising and Marketing Communication

When the colors in an advertisement are out of line, they are described as: (A)

Reader advertisement is set in: (A) the news style (B) the editorial style (C) the

Proofs of a full – colour advertisement printed in one colour at a time are

An opinion statement about an organisation or a product is known as: (A) Dirty copy

Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct

In mass media space selling means: (A) Allocation of space to different departments of the

Social advertising relates to the advertising of: (A) Social leaders (B) Socially relevant ideas (C)

Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the

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