When the colors in an advertisement are out of line, they are described as: (A) out of border
Category: Advertising and Marketing Communication
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Reader advertisement is set in:
Reader advertisement is set in: (A) the news style (B) the editorial style (C) the feature style (D)
Proofs of a full – colour advertisement printed in one colour at a time
Proofs of a full – colour advertisement printed in one colour at a time are called: (A) monochrome
Opinion statement about an organisation or a product is known as:
An opinion statement about an organisation or a product is known as: (A) Dirty copy (B) Spoof (C)
Convergent media buying is related to:
Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct Ans: (B) Explanation:
In mass media space selling means:
In mass media space selling means: (A) Allocation of space to different departments of the media organisation in
Social advertising relates to the advertising of:
Social advertising relates to the advertising of: (A) Social leaders (B) Socially relevant ideas (C) Socialisation (D) Social
Surrogate advertising is a legitimate practice:
Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products. (A) Both