Surrogate advertising is a legitimate practice:

Assertion (A):  Surrogate advertising is a legitimate practice.

Reason (R): Advertising provides information about the products.

(A) Both (A) and (R) are true

(B) Both (A) and and (R) are true but (R) is not the correct explanation

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Correct Ans: (B)

Explanation:

Surrogate advertising is a practice where companies use alternative products or services to promote items that are legally restricted, like alcohol or tobacco. The assertion (A) that surrogate advertising is a legitimate practice can be true, as it is sometimes allowed in specific legal frameworks. For example, brands might use advertising for a product related to the original item—like soft drinks or music CDs—while subtly reinforcing their core brand. This helps maintain visibility without directly advertising the restricted item.

The reason (R) that advertising provides information about the products is also true, but it does not explain surrogate advertising. Traditional advertising typically focuses on providing direct information about the product’s features, benefits, and use. However, surrogate advertising does not aim to offer details about the restricted product. Instead, it leverages a related product to influence consumer behavior without directly communicating about the restricted item. Therefore, while both (A) and (R) are correct individually, (R) does not serve as an accurate explanation for (A). The reason provided does not align with the actual intent behind surrogate advertising. Thus, the correct answer is (B): both statements are true, but (R) is not the correct explanation for (A).

Nivisha Kapoor- Author
Nivisha Kapoor

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