IMRB is a unit of: (A) United Thompson Associates (B) Universal Thompson Associates (C) Hindustan Thompson Associates (D)
Category: Advertising and Marketing Communication
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Which was the first Indian Advertising agency?
Which was the first Indian Advertising agency? (A) Bharatiya Advertising Agency (B) Global Advertising Agency (C) Indian Advertising
Understanding the Media Multiplier Effect in Advertising
A theory that suggests that the impact of two or more media is stronger than using either medium
One of seven major types of appeals in most of the advertisements
One of seven major types of appeals in most of the advertisements is: (A) Environment (B) Fear (C)
The modern busy consumer lifestyle results in:
The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole Correct Ans: (B)
Transformational advertising influences:
Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Explanation: Transformational advertising
Set of characteristics that make a brand unique in the market place:
A set of characteristics that make a brand unique in the market place: (A) Segmentation (B) Imaging (C)
Demographics refer to the examination of the characteristics
Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes (B) Opinions (C)