Category: Advertising and Marketing Communication

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The Gestalt theory in advertising signifies

The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness Correct Ans: (B)

The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct

Which of the following are fundamental to media planning? i. Compliance ii. Reach iii. Cost iv. Power v.

What are GRP’s? (A) Group rating points (B) General rating points (C) Gross rating points (D) Generated rating

Specific requirements of the client in an ad campaign are called (A) Preferences (B) Must haves (C) Definites

Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix

Match the List I (Concepts) with List-II (Examples/ Explanations): List I (Concepts) List II (Examples) (a) Category (i)

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The