Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers.
Reason (R): The ad agency wants to convey the messages to its clients.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true
Correct Ans: (C)
Explanation:
Advertising messages are crafted to deliver what the advertiser wants to communicate to customers. These messages aim to persuade, inform, or remind audiences about a product, service, or brand. Therefore, assertion (A) is true because ads focus on what the brand wants customers to perceive.
However, the reason (R) is false because ad agencies work for brands, not customers. Their primary role is to create and execute advertising campaigns that align with the brand’s objectives. While agencies do convey messages, their main goal is to serve the advertiser’s interests, not just pass messages to clients.
Since (A) is true but (R) is false, the correct answer is (C).
For example, a soft drink brand may advertise feelings of happiness and refreshment, even if the real goal is to boost sales. The ad agency develops the campaign, but the message reflects what the advertiser wants to say, not necessarily what the audience wants to hear.
Because advertising plays a key role in shaping perceptions, brands must craft messages that connect emotionally, build trust, and create lasting impressions. Strong storytelling and strategic placement ensure that advertising influences consumer behavior effectively.
