Category: Advertising and Marketing Communication

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Understanding Copy Testing in Advertising

Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or

Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR

Read the passage below and answer the questions that follow based on your understanding of the passage. Producers

The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C)

Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement

Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B)

Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is

A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research