Research unit, ‘The Hindustan Thompson Associates’ is
The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B)
Category: Advertising and Marketing Communication
The percentage-of-sales’ approach to advertising budgets:
The percentage-of-sales’ approach to advertising budgets ties budgeting to: (A) last year’s sales (B) anticipated
A single advertisement for a number of brands or services is called:
A single advertisement for a number of brands or services is called: (A) umbrella (B)
A book that contains the specimens of advertisement is called:
A book that contains the specimens of advertisement is called: (A) record (B) formatter (C)
A reader advertisement is set in:
A reader advertisement is set in: (A) news style (B) editorial style (C) feature style
Response decay is the rate of decline in response to:
Response decay is the rate of decline in response to: (A) an advertisement (B) an
The other name for a jingle is:
The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up
Milking a brand means reducing promotional activity to improve:
Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access