Category: Advertising and Marketing Communication

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Research unit, ‘The Hindustan Thompson Associates’ is

The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B) IMRB (C) ORG

The percentage-of-sales’ approach to advertising budgets ties budgeting to: (A) last year’s sales (B) anticipated sales of the

A single advertisement for a number of brands or services is called: (A) umbrella (B) universe (C) bouquet

A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D)

A reader advertisement is set in: (A) news style (B) editorial style (C) feature style (D) column style

Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a

The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up (D) Music clip

Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access (D) Frequency Correct