Social advertising relates to the advertising of:
(A) Social leaders
(B) Socially relevant ideas
(C) Socialisation
(D) Social acceptability
Correct Ans: (B)
Explanation:
Social advertising promotes socially relevant ideas. It aims to raise awareness about important social issues. The goal is to encourage behaviors that benefit society.
These ads cover topics like health awareness, environmental sustainability, and human rights. For example, campaigns may focus on smoking prevention or road safety. This advertising often comes from government bodies, NGOs, and non-profit organizations.
Unlike commercial advertising, social advertising does not aim to sell products. Instead, it promotes causes and behaviors that improve society. It influences public attitudes and encourages positive change.
Thus, this advertising focuses on socially relevant ideas. Its purpose is to inspire social change for the greater good.
