Reason

Technology and Market Demand Drive India’s Media Boom

Assertion (A): New technology is the only driving force behind the media boom in India. Reason (R): Media contents are produced to meet the market – imputed needs. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) […]

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Understanding Linear Relationships Between Variables

Assertion (A): Normally the relationship between an independent variable and a dependent variable is considered linear. Reason (R): The dependent variable impacts the independent variable to produce infinite results. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but

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The Popularity of Round-Up Leads in Print Media

Assertion (A): In print media, round – up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D)

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Importance of Public Relations in Management

Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the motivational levels of the employees. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D)

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Audience Needs and Media Content in India

Assertion (A): Content of Indian media is determined by the needs of the audiences. Reason (R): Media research helps to determine the information needs of the people. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but

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The Future of Newspapers in the Digital Age

Assertion (A): In the near future newspapers will disappear. Reason (R): The rate of growth of television and Internet is very high. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A)

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