Assertion (A): Most media persons comply with the policies of respective media organisations. Reason (R): Because they fear institutional authority and sanctions. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, […]
Media Persons and Compliance with Organisational Policies Read More ยป
Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV commercials sell products of various types and brands. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false.
Consumer Society and the Influence of Advertising Read More ยป
Assertion (A): Big newspapers with their local editions have become more local newspapers than what they are supposed to be. Reason (R): The readers want more local news than national or regional news. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C)
The Growing Local Editions of Big Newspapers Read More ยป
Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is the cause of the trend (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is
The Vanishing Line Between Advertising and Public Relations Read More ยป
Assertion (A): Research in media history in India is imprecise and shabby. Reason (R): Because Indians depend too much on oral history. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is false,
Challenges in Media History Research in India Read More ยป
Assertion (A): The Right to Information has made the Indian democracy vibrant. Reason (R): Transparency is the key to the success of any democracy. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A)
Role of Right To Information and Transparency: Read More ยป
Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations. Reason (R): In one way or the other, mass media act as agents of consonance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true,
How Mass Media Influence Perceptions and Shape Expectations Read More ยป
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
The Role of Brand Managers in Contemporary Media Read More ยป
