Assertion (A): New technology is the only driving force behind the media boom in India. Reason (R): Media contents are produced to meet the market – imputed needs. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) […]
Technology and Market Demand Drive India’s Media Boom Read More »
Assertion (A): Normally the relationship between an independent variable and a dependent variable is considered linear. Reason (R): The dependent variable impacts the independent variable to produce infinite results. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but
Understanding Linear Relationships Between Variables Read More »
Assertion (A): In print media, round – up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D)
The Popularity of Round-Up Leads in Print Media Read More »
Assertion (A): Radio has emerged as a medium for the youth in Reason (R): Radio receiver set is an inexpensive equipment. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is not true (D) (A)
The Role of Radio as a Youth Medium Read More »
Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the motivational levels of the employees. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D)
Importance of Public Relations in Management Read More »
Assertion (A): Piece – to – camera gives authenticity to news. Reason (R): Piece – to – camera is a visual showing the camera man on the spot of the news. (A) Both (A) and (R) are correct (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C)
Piece-to-Camera and Its Role in News Reporting Read More »
Assertion (A): Content of Indian media is determined by the needs of the audiences. Reason (R): Media research helps to determine the information needs of the people. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but
Audience Needs and Media Content in India Read More »
Assertion (A): In the near future newspapers will disappear. Reason (R): The rate of growth of television and Internet is very high. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A)
The Future of Newspapers in the Digital Age Read More »
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