Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless
Tag: public relations
Understanding Key Models in Public Relations
Match List – I with List – II: List – I (Models) List – II (Author) (a) Preparation,
Correct Sequence of Marketing Approach in Advertising and Public
Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting,
The term ‘spin doctors’ is used in a negative sense to refer to
The term ‘spin doctors’ is used in a negative sense to refer to (A) News reporters (B) Legal
Cutlip, Bernays, Ivy Lee are associated with
Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication
The concept of Flak was constructed by
The concept of Flak was constructed by (A) John Fiske (B) E. Durkheim (C) Noam Chomsky (D) Leon
Understanding Key Media Concepts and Their Applications
Match the List-I with List-II. List – I List – II (a) Golden Mean 1. Print (b) Spin
According to Nicholas Negroponte the World Wide Web is an
According to Nicholas Negroponte the World Wide Web is an engine of (A) Power equations (B) Political preparations