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UGC-NET Course

public relations

Publishing or telecasting controversial advertisements is a

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans: (A) Explanation: Publishing or telecasting controversial advertisements is a PR tactic aimed at capturing public attention and sparking discussions. Brands and organizations use controversy to create buzz, making their message more memorable. Therefore, such […]

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Understanding Key Models in Public Relations

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II:                               List – I (Models) List – II (Author) (a) Preparation, Implementation, Impact Model 1. Lindermann (b) Three step yardstick model 2. Watson &Nobel (c) Pyramid Model 3. Cutlip, Center &Broom (d) Short term and continuing programme model 4. McNamara Codes: (a) (b) (c) (d) (A) 2 4

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Correct Sequence of Marketing Approach in Advertising and Public

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting, approach decision, establishing needs (B) Establishing needs, product knowledge, approach decision, prospecting (C) Prospecting, establishing needs, approach decision, product knowledge. (D) Approach decision, prospecting, product knowledge, establishing needs. Correct Ans: (A) Explanation: A structured marketing approach ensures

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The term ‘spin doctors’ is used in a negative sense to refer to

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

The term ‘spin doctors’ is used in a negative sense to refer to (A) News reporters (B) Legal counsels (C) Advertisers (D) PR Professionals Correct Ans: (D) Explanation: The term ‘spin doctors’ often carries a negative connotation in the field of public relations (PR). It refers to PR professionals who strategically manipulate facts to influence

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Cutlip, Bernays, Ivy Lee are associated with

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication (C) Film production and new media (D) Print Journalism Correct Ans: (B) Explanation: Cutlip, Bernays, and Ivy Lee significantly shaped the field of public relations and corporate communication. Their contributions laid the foundation for modern PR strategies,

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The concept of Flak was constructed by

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The concept of Flak was constructed by (A) John Fiske (B) E. Durkheim (C) Noam Chomsky (D) Leon Festinger Correct Ans: (C) Explanation: Noam Chomsky, a renowned linguist and media theorist, constructed the concept of “Flak” as part of his Propaganda Model of mass communication. This term refers to the negative responses, criticism, or pressure

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According to Nicholas Negroponte the World Wide Web is an

Leave a Comment / MCQ (Question-Answer), New Media, Sept 2013 (III), UGC-NET (Paper III) /

According to Nicholas Negroponte the World Wide Web is an engine of (A) Power equations (B) Political preparations (C) Media systems (D) Public relations Correct Ans: (D) Explanation: Nicholas Negroponte, a well-known media theorist, described the World Wide Web as an engine of public relations. His perspective emphasized how the internet transformed communication, branding, and

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