Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) […]
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Match List – I with List – II: List – I (Personality) List – II (Association) (a) Edward R. Murrow 1. Advertising (b) Philo Farnsworth 2. Radio (c) John Hooper 3. Public Relations (d) P.T. Barnum 4. Television Codes: (a) (b) (c) (d) (A) 3 1 2 4 (B) 4 3 1 2 (C) 1
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The profession of a public relations has evolved from (A) News supply (B) Advertising (C) Personal selling (D) Press agentry Correct Ans: (B) Explanation: Public relations (PR) evolved from advertising as businesses sought to build long-term relationships with audiences rather than just promoting products. Since advertising focuses on paid promotions, PR took a different approach
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When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control (D) Perceived necessity Correct Ans: (A) Explanation: Spin doctoring refers to the practice of managing news and media narratives to present an organization or individual in a favorable light. Public relations personnel use this
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Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D) Opinion Surveys Correct Ans: (A) Explanation: Saatchi & Saatchi is a world-renowned advertising agency that specializes in creating impactful and innovative campaigns. Since its founding in 1970 in London, it has gained global recognition for its creative
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Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key
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Assertion (A): The Public Relations exercises seldom save a company in crises. Reason (R): Public Relations exercises are dubious in nature. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is
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The systems theory of public relations is described as a set of united (A) Pressure groups (B) Subsystems (C) Employee systems (D) Production systems Correct Ans: (B) Explanation: The systems theory of public relations describes PR as a network of interconnected subsystems that work together. This theory explains how different units within an organization interact
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