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_is the basis of public relations, advocated by the Jeremy Bentham.

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) / Dr. Ranjan Kumar

________ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham. (A) Internationalism (B) Religious morality (C) Utilitarianism (D) Stakeholder benefit Correct Ans: (C) Explanation: Jeremy Bentham introduced utilitarianism, which serves as the foundation of public relations. This principle states that every action should aim for the greatest good for the greatest […]

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In public information model of public relations, importance is

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) / Dr. Ranjan Kumar

In public information model of public relations, importance is given to (A) Impact (B) Reception (C) Truth (D) Fair deal Correct Ans: (C) Explanation: The public information model in public relations prioritizes truth over persuasion. This approach focuses on providing accurate and factual information to the public rather than manipulating opinions. Organizations use this model

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The closed systems approach is reflected in _____ public relations.

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) / Dr. Ranjan Kumar

The closed systems approach is reflected in ______ public relations. (A) Proactive (B) Reactive (C) Reflective (D) Selective Correct Ans: (B) Explanation: The closed systems approach is reflected in reactive public relations. This method focuses on responding to external events rather than planning ahead. Organizations using this approach do not adapt easily to change. Instead,

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The main purpose of asymmetric two-way model of public relations

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) / Dr. Ranjan Kumar

The main purpose of asymmetric two-way model of public relations is (A) Distortion of facts (B) Scientific persuasion (C) Personality promotion (D) Discourage competition Correct Ans: (B) Explanation: The asymmetric two-way model in public relations aims to persuade the audience using research and strategic communication. James E. Grunig and Todd Hunt introduced this model as

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In the two-way symmetric model of public relations

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) / Dr. Ranjan Kumar

In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group (C) person-to-group (D) group-to-person Correct Ans: (B) Explanation: The two-way symmetric model of public relations actively promotes balanced communication between organizations and their audiences. Unlike one-way models, this approach focuses on mutual understanding and dialogue. In this

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Understanding Types of Propaganda and Their Functions

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) / Dr. Ranjan Kumar

Match the following: List I (Type) List II (Use/function) (a) White propaganda (i) Advertising, public relations (b) Black propaganda (ii) Deliberate transmission of lies (c) Gray propaganda (iii) Information may be or may not be false (d) Disinformation (iv) False information to discredit the opposition Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv)

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The term ‘VALS’ is related to

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Dr. Ranjan Kumar

The term ‘VALS’ is related to (A) Public relations (B) Advertising (C) Event management (D) Teleconferencing Correct Ans: (B) Explanation: The term “VALS” (Values and Lifestyles) relates directly to advertising. This concept helps marketers categorize audiences based on their values, interests, and lifestyles. Advertisers use it to design campaigns that resonate with specific target groups,

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The concept of monochromic behaviour is related to

Leave a Comment / Advertising and Marketing Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Dr. Ranjan Kumar

The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct Ans: (A) Explanation: Monochromic behavior refers to a structured and time-oriented approach where individuals focus on one task at a time. In advertising, this concept plays a crucial role in shaping consumer engagement and media consumption patterns.

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public relations

In public information model of public relations, importance is

The closed systems approach is reflected in _____ public relations.

The main purpose of asymmetric two-way model of public relations

Understanding Types of Propaganda and Their Functions

The term ‘VALS’ is related to

The concept of monochromic behaviour is related to

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