Assertion (A): Public Relations is a deliberate, planned and sustained effort. Reason (R): It is a predetermined and
Tag: public relations
Advertising strategy is a blend of:
Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix
Influential Figures and Their Contributions to Mass Communication
Match List-I (Person) with List-II (Field): List-I (Person) List II (Field) (a) Leonal Fielden (i) Radio (b) Noam
Understanding the Role of Communication Service in Public Relations
Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication
The Vanishing Line Between Advertising and Public Relations
Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is
Importance of Public Relations in Management
Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the
The co-orientation approach in communication is popularly known
The co-orientation approach in communication is popularly known as: (A) Kite model (B) Elite model (C) Balance model
Canvassing for a cause an individual or an organisation
Canvassing for a cause an individual or an organisation amongst decision makers is termed as: (A) Lobbying (B)