Assertion (A): Public Relations is a deliberate, planned and sustained effort. Reason (R): It is a predetermined and long process. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, […]
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Advertising strategy is a blend of: (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix (A) (i), (ii) Only (B) (i), (iii), (iv) Only (C) (ii), (iii), (iv) Only (D) (i), (ii), (iii) Only Correct Ans: (A) Explanation: An advertising strategy involves multiple components working together to reach the target audience effectively.
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Match List-I (Person) with List-II (Field): List-I (Person) List II (Field) (a) Leonal Fielden (i) Radio (b) Noam Chomsky (ii) Advertising (c) David Ogilvy (iii) Public Relations (d) Ivy Lee (iv) Media Criticism Codes: (a) (b) (c) (d) (A) (ii) (iv) (i) (iii) (B) (iii) (i) (iv) (ii) (C) (iv) (iii) (ii) (i) (D) (i)
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Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication of information about the company and its activities to all publics of interest to the company. The communications may be given by any appropriate media. Reason (R): It is broader than mere issuance of press releases as
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Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is the cause of the trend (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is
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Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the motivational levels of the employees. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D)
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The co-orientation approach in communication is popularly known as: (A) Kite model (B) Elite model (C) Balance model (D) Community model Correct Ans: (C) Explanation: We popularly refer to the co-orientation approach in communication as the Balance Model. This approach examines how two parties, such as a communicator and their audience, align or differ on
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Canvassing for a cause an individual or an organisation amongst decision makers is termed as: (A) Lobbying (B) Public relations (C) Crusading (D) Image building Correct Ans: (A) Explanation: Canvassing for a cause by an individual or an organization among decision-makers is called lobbying. In simple terms, lobbying involves efforts to influence lawmakers, government officials,
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