Cutlip, Bernays, Ivy Lee are associated with
(A) Radio and T.V. Journalism
(B) Public Relations and Corporate Communication
(C) Film production and new media
(D) Print Journalism
Correct Ans: (B)
Explanation:
Cutlip, Bernays, and Ivy Lee significantly shaped the field of public relations and corporate communication. Their contributions laid the foundation for modern PR strategies, ethical practices, and corporate image management.
Edward Bernays, often called the “Father of Public Relations,” applied psychological principles to PR. He introduced strategic messaging, propaganda techniques, and audience persuasion, influencing political campaigns, advertising, and corporate branding.
Ivy Lee, a PR trailblazer, emphasized honesty and transparency in corporate communication. He advised businesses to share truthful information with the public, shaping the “Declaration of Principles” that still guides PR ethics today. His work in crisis communication and press releases revolutionized media relations.
Scott Cutlip, a prominent PR scholar, focused on academic research and professional ethics. His work established PR as a discipline, highlighting the importance of strategic communication, research-based decision-making, and public trust.
Together, these pioneers transformed PR from simple publicity to a structured, professional field. Their influence continues to guide corporate communication, brand management, and media relations worldwide.
