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UGC-NET Course

public relations

brand story moving from controlled documents to digital communication

The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell

Leave a Comment / Advertising and Marketing Communication, Blog /

The Illusion of Control For a century, corporate communication lived in the shadow of P.T. Barnum—an era defined by “press agentry,” where PR departments acted as absolute gatekeepers, manufacturing hype and polishing reality until it shone. In that world, the C-suite controlled the brand story because they controlled the channels. That era is dead. Today’s […]

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public relations communication strategy with media relations and global audience engagement

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope

Leave a Comment / Blog, June 2024, Public Relation & Corporate Communication, Year-wise PYQ /

Public relations (PR) is a vital part of modern communication, shaping how organizations connect with their audiences and build trust over time. It is not limited to media coverage or publicity; rather, it focuses on managing reputation, maintaining relationships, and ensuring mutual understanding between organizations and their publics. In today’s digital and highly connected world,

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The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In

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Grapevine communication is part of

Leave a Comment / July 2016 (II), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or

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The main objective of Public Relations is to

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization

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Understanding Heath’s Cyclical Model of Activism in PR

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR:  (A) Strain, Mobilisation, Confrontation, Negotiation, Resolution. (B) Mobilisation, Confrontation, Negotiation, Resolution, Strain. (C) Resolution, Confrontation, Mobilisation, Negotiation, Strain. (D) Confrontation, Strain, Mobilisation, Negotiation, Resolution. Correct Ans: (A) Explanation:Heath’s cyclical model of activism explains how conflicts between organizations and

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Public Relations: Truthful Practice, Not Mind Control

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Assertion (A): Public relations is a corporate strategy of mind management. Reason (R): It is a profession based on truth, knowledge and accurate communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.

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Daniel Boorstin coined the term

Leave a Comment / June 2014 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Daniel Boorstin coined the term Correct Ans: (B) Explanation: Daniel Boorstin, an American historian and social critic, introduced the term pseudo-event in his 1961 book The Image: A Guide to Pseudo-Events in America. He used this concept to describe staged or artificially created events designed primarily to attract media attention rather than naturally occurring news.

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