Match the List-I with List-II.

List – I	List – II
(a) Golden Mean	1. Print
(b) Spin doctoring	2. Advertising
(c) Crusade	3. Ethics
(d) Psychographics	4. Public Relations

Codes:	(a)	(b)	(c)	(d)
(A)	3	1	2	4
(B)	3	4	1	2
(C)	4	2	3	1
(D)	2	1	4	3

Correct Ans: (B)

Explanation:

Media professionals actively use key concepts to shape communication and journalism. The Golden Mean encourages individuals to make ethical decisions by balancing different perspectives. This principle plays a crucial role in media ethics because it helps journalists and communicators avoid extreme biases while presenting fair and objective information. Meanwhile, Spin Doctoring influences public perception through carefully crafted messages. Public relations experts often use this technique to shape narratives in politics and corporate branding, ensuring that audiences receive persuasive yet strategic messages.

At the same time, Crusade in journalism drives investigative reporting and campaign-based writing. Print media has historically led social movements by exposing corruption and advocating for justice. Many newspapers have taken strong editorial stands to highlight pressing issues and mobilize public opinion. Similarly, Psychographics helps advertisers understand consumer behavior by analyzing interests, lifestyles, and motivations. Marketers actively use this data to create highly targeted campaigns that resonate with specific audience segments.

These concepts demonstrate how media professionals strategically approach communication. Ethical decision-making ensures credibility, while persuasive techniques influence audiences effectively. Investigative journalism uncovers critical issues, and audience analysis enhances advertising success. By understanding these essential principles, media professionals can actively navigate the industry while maintaining ethical standards and maximizing their impact.