Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance, […]
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Assertion (A): Self-regulation by media in India is a Myth. Reason (R): Media tabloidization is a reality in India and there is no statutory code of ethics to control them. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
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For Daniel Lerner, exposure to media would energise the process of ________ for development. (A) Sensitivity (B) Anxiety (C) Sympathy (D) Empathy Correct Ans: (D) Explanation: Daniel Lerner argued that media plays a crucial role in development by fostering empathy. He believed that exposure to mass media helps individuals relate to different perspectives. This shift
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In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group (C) person-to-group (D) group-to-person Correct Ans: (B) Explanation: The two-way symmetric model of public relations actively promotes balanced communication between organizations and their audiences. Unlike one-way models, this approach focuses on mutual understanding and dialogue. In this
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The communication theory of developmental communication emphasized (A) Top-down communication (B) Mechanistic communication (C) Epistemological approach (D) Extensive demonstrations Correct Ans: (C) Explanation: The communication theory of developmental communication highlights the epistemological approach. This concept focuses on knowledge creation and dissemination as a key factor in social development. Unlike top-down communication, which follows a rigid
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Assertion (A): Communication for development is possible by development of communication only. Reason (R): Because media is a substitute for social action. (A) Both (A) and (R) are false. (B) Both (A) and (R) are true. (C) (A) is true and (R) is false. (D) (A) is false and (R) is true. Correct Ans: (B)
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Assertion (A): Television can be the best effective media of communication for rural development. Reason (R): As it provides the visual content too. (A) Both (A) and (R) are incorrect. (B) (A) is correct, (R) is incorrect. (C) (A) is incorrect, (R) is correct. (D) (A) is correct but there can be many other reasons
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Assertion (A): Out of sight, out of mind. Out of media, out of mindย ย Reason (R): Without media, no one knows your worth. (A) Both (A) and (R) are correct. (B) Both (A) and (R) are incorrect. (C) (A) is correct, (R) is not fully agreeable. (D) (A) is incorrect, (R) is correct. Correct Ans:
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