Home / Development Communication / Role of Television in Rural Development Communication

Role of Television in Rural Development Communication

Assertion (A): Television can be the best effective media of communication for rural development. 

 Reason (R): As it provides the visual content too.  

(A) Both (A) and (R) are incorrect.  

(B) (A) is correct, (R) is incorrect.  

(C) (A) is incorrect, (R) is correct.  

(D) (A) is correct but there can be many other reasons in (R). 

Correct Ans: (C)

Explanation:

The assertion (A) claims that television is the most effective medium for communication in rural development. While television is indeed impactful in rural areas, it may not always be the best medium. Other platforms like community radio or mobile communication could often be more accessible and interactive in certain rural settings. Thus, the assertion is incorrect.

The reason (R) states that television is effective because it provides visual content. This statement is accurate as visual content enhances understanding and retention of messages, especially among audiences with low literacy levels. For example, agricultural techniques, hygiene practices, or development programs are often better demonstrated through visuals. Therefore, the reason is correct.

However, the reason does not fully justify the assertion. While visuals contribute significantly, they are not the sole factor making television effective for rural development. Accessibility, affordability, electricity, and relevance of content are equally crucial. In many remote regions, lack of infrastructure or high costs can limit television’s reach.

Hence, the correct answer is (C): (A) is incorrect, (R) is correct.

This explanation highlights how television can support rural development but also acknowledges the limitations that affect its effectiveness as the “best” medium. By addressing accessibility issues, its role in rural communication can be more impactful.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

Leave a Comment

Your email address will not be published. Required fields are marked *

Free Demo Access

Unlock 2 Days Free Access

Complete this quick โ‚น0 process and start exploring JMC Study Hub resources in just 1 minute.

๐ŸŽ Valid for 2 Days | Cost โ‚น0
1

Visit Official Website

Go to www.jmcstudyhub.com

2

Login as Student

Click Student from the top menu and complete login/signup.

3

Or Use Android App

Download the app and follow the same student login process.

4

Select Free Demo Access

Choose Free Demo Access product with price โ‚น0.

5

Complete โ‚น0 Checkout

Finish checkout and enjoy free access instantly.

Ready to start?

Access resources, lectures, tests and scorecards for free.

Start Free Access
Quick process. Zero cost. Instant access.