Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long. Reason (R): Because the role of communication in the existing system is negligible. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). […]
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Read the following passage and answer question. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in
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When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these
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Cognitive Mapping is a (A) Particular form (B) Cultural racism (C) Speculative aesthetic principle (D) Definitive recognition Correct Ans: (C) Explanation: Cognitive mapping is a speculative aesthetic principle that helps individuals understand and visualize complex ideas. This concept, introduced by philosopher Fredric Jameson, explains how people mentally organize and interpret their social and spatial environments.
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Match List – I with List – II: List – I List – II (a) B. G. Verghese 1. SITE (b) Rajendra Singh 2. Micro-finance (c) Mohammed Yunus 3. Aravale (d) Indira Gandhi 4. Project Chattera Codes: (a) (b) (c) (d) (A) 4 2 1 3 (B) 4 2 3 1 (C) 4 3 2
Key Personalities and Their Contributions in Media, Development Read More »
The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D) Walter Cronkite Correct Ans: (B) Explanation: The Fog Index, developed by Robert Gunning, is a readability test that measures the complexity of written text. It helps writers, journalists, and public relations professionals assess how easily readers can
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When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control (D) Perceived necessity Correct Ans: (A) Explanation: Spin doctoring refers to the practice of managing news and media narratives to present an organization or individual in a favorable light. Public relations personnel use this
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In a post-modern society, culture is (A) Regulated (B) Commodified (C) Traditional (D) Non-pluralistic Correct Ans: (B) Explanation: In a post-modern society, culture transforms into a commodity. It becomes something that can be bought, sold, and marketed. This process, known as commodification, turns cultural expressions into products for consumption. Media, advertising, and entertainment industries play
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