In a post-modern society, culture is (A) Regulated (B) Commodified (C) Traditional (D) Non-pluralistic Correct Ans: (B) Explanation: In a post-modern society, culture transforms into a commodity. It becomes something that can be bought, sold, and marketed. This process, known as commodification, turns cultural expressions into products for consumption. Media, advertising, and entertainment industries play […]
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The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The environmental (C) The gatekeeper (D) The behavioural Correct Ans: (D) Explanation: The Westley and McLean Model of communication emphasizes the behavioral role of the receiver. Unlike earlier models, which focused primarily on message transmission, this model recognizes
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For Woolfson, individual consciousness, permeated by social communication is (A) socio-ideological (B) politico-creative (C) psycho-persuasive (D) ideo-cultural Correct Ans: (A) Explanation: Woolfson explains that individual consciousness does not develop in isolation. Instead, it emerges through continuous interaction with society. As people engage in social communication, their thoughts, beliefs, and values become shaped by dominant ideologies.
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Assertion (A): Inter-personal communication has more credibility than mediated communication in extension. Reason (R): Farmers do not have access to media and media contents are highly deceptive in nature. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
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Assertion (A): The post-modernist approach has affected both visual and textual communication in recent times. Reason (R): Because the architecture of media contents is technology driven. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
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Assertion (A): Feminist discourse in media has lost its importance and relevance. Reason (R): Women celebrities have replaced the larger issues concerning women. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.
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Assertion (A): Media manufactured culture is transient and keep on changing. Reason (R): Mediated culture is vulgar and does not have any artistic value. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is
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Assertion (A): Media cannot set any agenda for national debates. Reason (R): Media audience select contents of their choice. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false,
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