Assertion (A): Inter-personal communication has more credibility than mediated communication in extension.

Reason (R): Farmers do not have access to media and media contents are highly deceptive in nature.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

Correct Ans: (C)

Explanation:

Interpersonal communication plays a crucial role in extension services, particularly in rural and agricultural sectors. Farmers often trust direct interactions with agricultural experts, local leaders, and fellow farmers more than mass media. Personal interactions allow for immediate feedback, clarification, and adaptation of information to local conditions. This makes interpersonal communication more credible than mediated communication. Therefore, assertion (A) is true.

However, reason (R) states that farmers lack access to media and that media content is highly deceptive. This claim is only partially accurate. While some farmers, especially in remote areas, may have limited access to mainstream media, many now use television, radio, and digital platforms for agricultural updates. Government initiatives and mobile technology have also expanded media reach in rural areas.

Additionally, not all media content is deceptive. While misinformation exists, many credible sources provide valuable agricultural knowledge, weather forecasts, and market trends. Farmers often cross-verify information from multiple sources, combining media insights with interpersonal advice.

Since assertion (A) is true but reason (R) is false due to its overgeneralization, the correct answer is (C).