Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-Ã -vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]
Frankfurt School’s View on Mass Culture Read More »
Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication. Reason (R): Because language is the primary means through which values and norms of society are framed, expressed and reinforce(D) Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true,
Social Construction of Communication and Language Read More »
Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Adorno and Horkheimer’s Concept of Cultural Industry Read More »
Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long. Reason (R): Because the role of communication in the existing system is negligible. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Role of Communication in Development Strategies Read More »
Assertion (A): The new media domination over the youth has made the objective representation of events a clear possibility. Reason (R): the news values of the traditional reporting practice have started shifting towards advocacy as the web world is a playground for individuals. Codes: (A) Both (A) and (R) are true. (B) Both (A) and
Impact of New Media on Objective Journalism Read More »
Assertion (A): Newspapers publish more stories on development because readers prefer them. Reason (R): Newspaper managements prefer political stories and therefore editors prefer them. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is
Development vs. Political News in Newspapers Read More »
Assertion (A): The new technology has made the music recording industry earn huge incomes. Reason (R): File sharing has brought in both economic and copyright issue into the domain of legal conflicts. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of
Impact of Technology on the Music Recording Industry Read More »
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)
Corporate Communication and the Role of Public Relations Read More »
JMC Study Hub is an online dedicated learning platform for Journalism and Mass Communication to turns your dream into reality and assure to crack the UGC NET Exam.
Signup for our weekly newsletter to get the latest updates and delivered directly in your inbox.Â
