Assertion (A): Communication for development is possible by development of communication only.
Reason (R): Because media is a substitute for social action.
(A) Both (A) and (R) are false.
(B) Both (A) and (R) are true.
(C) (A) is true and (R) is false.
(D) (A) is false and (R) is true.
Correct Ans: (B)
Explanation:
The assertion (A), “Communication for development is possible by the development of communication only,” is true. Communication for development refers to the strategic use of communication tools and methods to promote positive social change. However, this becomes achievable when the communication infrastructure, such as media platforms, technology, and networks, is sufficiently developed. The availability of advanced communication channels ensures better dissemination of information, community participation, and effective engagement, which are critical for fostering development.
The reason (R), “Because media is a substitute for social action,” is also true. Media often acts as a catalyst for raising awareness and driving social action. It provides a platform to highlight pressing issues, mobilize public opinion, and create a sense of urgency for change. For instance, campaigns focusing on health, education, or environmental conservation use media to influence people’s behaviors and motivate them to take action.
Thus, the correct answer is (B): Both (A) and (R) are true.
In conclusion, it serves as the backbone for communication for development. Simultaneously, media plays a significant role by complementing and even substituting direct social action in certain situations. Together, they form a powerful combination for achieving sustainable development goals.
