Assertion (A): Communication has power value. Reason (R): Those who possess power of communication try to control and
Tag: media
The unquantifiable information about media is labelled as:
The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D)
The outside world depicted by the media are consequences of:
The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent
Match the Authors to Their Concepts
Match List – I with List – II List I (Author) List II (concepts) (a) Daniel Boorstin
Sequence of four forms of power in society in relation to media:
Find out the correct sequence of four forms of power in society in relation to media: (A) economic,
The Role of Brand Managers in Contemporary Media
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear
The history of authoritarian theory can be traced to:
The history of authoritarian theory can be traced to: (A) Aristotle (B) Stuart Mill (C) Adam Smith (D)
The first person to use the term ‘gate keeper’ in communication:
The first person to use the term ‘gate keeper’ in communication was: (A) Kurt Lewin (B) C. D