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media planning

Advertising scheduling pattern that has period of intensified activity

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive burst (D) focussed campaign Correct Ans: (B) Explanation: In media planning, a “flight” refers to a scheduling pattern where advertisers intensify advertising efforts for a limited time, followed by periods of no advertising. This […]

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An index that identifies the demand for a brand within a region

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative

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A single frame of a commercial that summarises the core message

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned copy (D) key frame Correct Ans: (D) Explanation: In the world of advertising, a key frame refers to a single visual or image that captures the core message of a commercial. It acts like

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The audience’s evaluation of alternative creative strategies is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience

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Scheduling media that involves purchasing large amount of space

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The techniques of scheduling media that involves purchasing a large amount of space is called:  (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This

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Research is Crucial to Effective Public Relations Campaigns

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Correct Ans: (A) Explanation: Many public relations campaigns in India are launched without solid research. This

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Using existing structure in public spaces in advertising is known as

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers constantly search for new ways to catch attention. One of the most creative approaches is ambient advertising. It involves placing ads in unusual locations or using existing public structures. These ads appear where people least expect them—on staircases, benches, elevators,

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 F. Rozario-Braid defined development communication as

Leave a Comment / Dec 2014 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

 F. Rozario-Braid defined development communication as Correct Ans: (D) Explanation:F. Rozario-Braid viewed development communication not as a casual exchange but as a deliberate and structured activity. According to her, it functions as a management process, which involves planning, organizing, and implementing communication strategies to support social change and progress. To start with, communication in this

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