F. Rozario-Braid defined development communication as
- Narrative
- Technology
- Positive
- Management process
Correct Ans: (D)
Explanation:
F. Rozario-Braid viewed development communication not as a casual exchange but as a deliberate and structured activity. According to her, it functions as a management process, which involves planning, organizing, and implementing communication strategies to support social change and progress.
To start with, communication in this context goes beyond merely sharing information. It involves strategic decision-making, audience analysis, message crafting, and selecting appropriate channels. Each step is managed carefully to ensure maximum impact on the target population.
Furthermore, her definition emphasizes coordination and goal-setting. For communication to bring about development—whether in education, health, agriculture, or governance—it must align with broader objectives. Hence, treating it as a management process ensures accountability and direction.
Unlike narrative storytelling or the simple use of technology, this approach places importance on results. It asks: What are we trying to change? Who are we trying to reach? How do we measure success? These are the kinds of questions a management mindset encourages.
Therefore, the most accurate choice is management process. F. Rozario-Braid’s definition highlights the importance of structured planning and execution, making communication a core tool for development rather than just a support mechanism.
