F. Rozario-Braid defined development communication as Correct Ans: (D) Explanation:F. Rozario-Braid viewed development communication not as a casual
Tag: media planning
The key element of ‘minimax’ programming philosophy is
The key element of ‘minimax’ programming philosophy of electronic media is (A) relentless search for audience (B) relentless
CPM is associated with advertising in
CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM,
Number of agate lines of advertising printed in a specific period is
The number of agate lines of advertising printed in a specific period is known as (A) Linage (B)
When advertising agency offers several specialized services, it is
When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D)
The largest advertising agency of the world is
The largest advertising agency of the world is (A) J. Walter Thompson (B) Saatehi and Saatehi (C) David
The concept of co-variation contains the notion of
The concept of co-variation contains the notion of (A) visualisation (B) division (C) prediction (D) enunciation Correct Ans:
Which of the following are fundamental to media planning?
Which of the following are fundamental to media planning? i. Compliance ii. Reach iii. Cost iv. Power v.