Why Advertising Needs Strategy Why do some advertisements grab attention instantly while others do not? The difference is
Types of Advertising and Their Methods of Display
Tag: media planning
Advertising scheduling pattern that has period of intensified activity
An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B)
An index that identifies the demand for a brand within a region
An index that identifies the demand for a brand within a region is identified as (A) brand deposition
A single frame of a commercial that summarises the core message
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic
The audience’s evaluation of alternative creative strategies is
The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option
Scheduling media that involves purchasing large amount of space
The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration
Research is Crucial to Effective Public Relations Campaigns
Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect.
Using existing structure in public spaces in advertising is known as
Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers constantly search for