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Mass Communication

Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A) […]

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The originator of limited effects theory of mass media is

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s

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Understanding James Carey’s View on Cultural Studies

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British

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The Chronological Order of Key Communication Scholars

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the

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Aerial advertising is a form of: 

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Aerial advertising is a form of:  (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising Correct Ans: (D) Explanation:Aerial advertising is a unique and attention-grabbing form of outdoor advertising that uses aircraft to deliver promotional messages. Typically, advertisers employ banners towed by planes, skywriting, or blimps with branded visuals to reach large

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The Freudian concept of ‘The desire to see the unseeable’

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the pleasure of the media text. It is called:  (A) Minia (B) Scophophillia (C) Hydrofobia (D) Hyper-reality Correct Ans: (B) Explanation:Scopophilia, a Freudian concept, explains the audience’s deep psychological attraction to visual media. It represents

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The correlation computed between pairs of variables is known as: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The correlation computed between pairs of variables is known as:  (A) Q type factor analysis (B) R type factor analysis (C) P type factor analysis (D) S type factor analysis Correct Ans: (A) Explanation:Q type factor analysis is a statistical method used to compute correlations between pairs of variables, especially in subjective and perception-based research.

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First public sector institution to employ public relations in India

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

 The first public sector institution to employ public relations practices in India was:  (A) Indian Railways (B) Bharath Electronics Limited (C) Hindustan Aeronautics Limited (D) Bharath Heavy Electricals Limited Correct Ans: (A) Explanation:Indian Railways holds the distinction of being the first public sector institution in India to implement public relations (PR) practices. This step reflected

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