The Hawthorne Effect says that we do not always need to communicate. (A) words (B) media (C) communicators (D) action Correct Ans: (A) Explanation: The Hawthorne Effect refers to a psychological phenomenon where individuals modify their behavior because they know someone is observing them. Although the concept originated from workplace studies, it also reveals a […]
The Hawthorne Effect says that we do not always need to Read More »
The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which
 The dominant code conveys the society’s ______. Read More »
_________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force
 Who says media do not influence audience in any meaningful manner. Read More »
According to semiologists, myths, artworks and subcultures are considered as________. (A) co-alitions (B) non-variables (C) languages (D) non-cultural forms Correct Ans: (C) Explanation: Semiologists—experts who study signs and symbols—view myths, artworks, and subcultures as languages because all of them communicate meaning beyond words. They treat these cultural elements as systems filled with signs, codes, and
According to semiologists, myths, artworks and subcultures are Read More »
When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages
When us believe that others are affected by media than ourselves Read More »
Media texts are considered as ________ (A) Confabulatory (B) Paradoxical (C) Stable (D) Unconfined Correct Ans: (D) Explanation: Media texts are best described as unconfined because they are not locked into one fixed meaning or form. Instead, they stay flexible, changing with time, context, and audience. Unlike legal documents or scientific reports, media texts allow
Media texts are considered as ________ Read More »
Read the following passage and answer questions The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on
The Subtle Power of Agenda-Setting in Television Read More »
Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv)
Match the Pioneering Communication Scholars with Their Countries Read More »
