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Mass Communication

Chronological Development of Social Theories in Media Studies

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Write the correct sequence of the following theories:  (A) Social learning theory, social identity theory, social representation theory, social cognitive theory (B) Social cognitive theory, social learning theory, social identity theory, social representation theory (C) Social representation theory, social cognitive theory, social learning theory, social identity theory (D) Social identity theory, social representation theory, social […]

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The Role of Media Organisations in Indian Media Education

Leave a Comment / Dec 2015 (III), Mass Media, UGC-NET (Paper III) /

Assertion (A): The professional organisations of media have not done much to improve the standard of media education in  Reason (R): The professional organisations of media do not have committed professionals to work for the cause of professionalisation of Indian media education. (A) Both (A) and (R) are true (B) Both (A) and (R) are

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What outlines message strategy decisions behind an advertisement

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform (C) creative synopsis (D) creative document Correct Ans: (B) Explanation: In advertising, a creative platform is a foundational document that outlines all the key decisions behind the message strategy for a specific advertisement. It

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A rational message with a strong argument calling for action is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft sell (D) clear sell Correct Ans: (B) Explanation: In advertising, a hard sell refers to a rational, forceful message designed to prompt immediate consumer action. This approach doesn’t waste time with emotional appeal or

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The Starch test is applied only to media ads

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation: The Starch test, developed by Daniel Starch, specifically evaluates the effectiveness of print advertisements. Unlike digital tracking or TV rating systems, this test focuses on how well readers recall ads in newspapers and magazines.

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What is the standard ratio of inserts to script in a documentary?

Leave a Comment / Dec 2015 (III), Film and visual communication, MCQ (Question-Answer) /

What is the standard ratio of inserts to script in a documentary? (A) 2 minutes of inserts for every minute of script (B) 3 minutes of inserts for every minute of script (C) 5 minutes of inserts for every minute of script (D) 4 minutes of inserts for every minute of script Correct Ans: (A)

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Harold Innis published the work

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D) The Bias of Communication Correct Ans: (D) Explanation: Harold Innis, a foundational thinker in media theory, published The Bias of Communication in 1951. This work stands out as a major contribution to mass communication studies, especially in

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The biggest television network of the world is

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

The biggest television network of the world is (A) MTV (B) CNN International (C) Discovery (D) BBC TV Correct Ans: (A) Explanation: In the global television landscape, MTV (Music Television) holds the title of the biggest television network in the world. This dominance comes from a combination of massive international reach, a youth-focused programming strategy,

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