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Mass Communication

Atmospheric layer deflects radio waves greater than 50 MHz?

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Radio, UGC-NET (Paper III) /

Which atmospheric layer deflects the radio waves having the frequency greater than 50 MHz?(A) Stratosphere(B) Mesosphere(C) Ionosphere(D) TroposphereCorrect Ans: (C) In the field of mass communication and electronic transmission, understanding how signals travel is essential. One important layer of the atmosphere that plays a significant role in this is the ionosphere. This layer lies above […]

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Term used for the co-existence of private sector with public sector

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The term used for the co-existence of private sector with public sector inbroadcasting is(A) Duopoly(B) Oligopoly(C) Monopoly(D) Triopoly  Correct Ans: (A) In the field of mass communication, experts use the term “duopoly” to describe the co-existence of both public and private sectors in the broadcasting industry. This arrangement creates a balance where both types of

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Job press refers to

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Print Media, UGC-NET (Paper III) /

Job press refers to(A) Employment News(B) Government Press(C) Journalistic Writing(D) Commercial Printing Correct Ans: (D) Explanation: In the print media industry, the term “Job Press” holds a specific meaning that differs significantly from journalistic writing or public employment publications. Job Press specifically refers to the commercial printing sector. This sector produces a wide range of

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Level C problem in Shannon and Weaver model deals with

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Level C problem in Shannon and Weaver model deals with(A) Source(B) Message(C) Channel(D) Receiver Correct Ans: (A) Explanation: The Shannon and Weaver model divides communication problems into three levels. Each level addresses different aspects of the communication process. Level C problems focus on the source’s ability to influence the receiver. This stage examines whether the

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A large number of people are involved in message production in

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Usually, a large number of people are involved in message production in(A) Intrapersonal communication(B) Inter-personal communication(C) Group communication(D) Mass communication Correct Ans: (D) Explanation: Mass communication involves a large team in message production because content reaches a vast audience through various platforms like television, newspapers, radio, and digital media. Unlike interpersonal or group communication, where

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Semantic noise is concerned with the understandability of

Leave a Comment / Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Semantic noise is concerned with the understandability of(A) the medium(B) the transmission(C) the encoder(D) the message Correct Ans: (D) Explanation: Semantic noise directly impacts the understandability of a message. It occurs when the receiver misinterprets words, symbols, or phrases due to differences in language, jargon, or cultural context. Unlike technical noise, which disrupts the medium

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Daniel Boorstin coined the term

Leave a Comment / June 2014 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Daniel Boorstin coined the term Correct Ans: (B) Explanation: Daniel Boorstin, an American historian and social critic, introduced the term pseudo-event in his 1961 book The Image: A Guide to Pseudo-Events in America. He used this concept to describe staged or artificially created events designed primarily to attract media attention rather than naturally occurring news.

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