John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects […]
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Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i)
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Fiske and Hartley have identified the concept of (A) Community radio (B) Bardic television (C) Delinquent media (D) Juvenile media Correct Ans: (B) Explanation: John Fiske and John Hartley introduced the concept of bardic television, comparing television to the role of ancient bards. In early societies, bards were storytellers who preserved cultural values, history, and
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The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M. S. Archer Correct Ans: (B) Explanation: Robert Merton advocated the Middle Range Theory in communication. This theory connects broad theoretical concepts with practical applications. It serves as a bridge between grand theories, which are too
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Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
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Keywords- John Fiske, Henry Jenkins, Michel Foucault, Jacques Derrida. It is already solved questions and this match the following question is related with authors and their concepts which were asked in previous paper of UGC-NET and TUEE (Tejpur University Entrance Exam) exams in Journalism and Mass Communication). It contains authors like ‘John Fiske, Henry Jenkins,
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Discover key media theories from scholars like Roland Barthes and Stuart Hall. This guide simplifies complex ideas, making them accessible and engaging for anyone interested in media studies
MEDIA THEORIES : QUICK GUIDE TO TOP THINKERS Read More »
