Fiske and Hartley have identified the concept of
(A) Community radio
(B) Bardic television
(C) Delinquent media
(D) Juvenile media
Correct Ans: (B)
Explanation:
John Fiske and John Hartley introduced the concept of bardic television, comparing television to the role of ancient bards. In early societies, bards were storytellers who preserved cultural values, history, and collective beliefs through oral traditions. Similarly, television serves as a modern bard, shaping public opinion, reinforcing social norms, and transmitting cultural messages.
Through entertainment, news, and advertisements, television acts as a narrative force, continuously telling stories that define societal values. It does not just reflect reality but constructs meaning through visual and verbal communication. Shows, films, and media broadcasts contribute to the shared consciousness of a society, influencing identity, politics, and lifestyle choices.
The other options relate to different media concepts. Community radio focuses on local, participatory broadcasting. Delinquent media refers to content promoting negative behavior. Juvenile media targets young audiences but does not function like bardic television.
Thus, the bardic television concept highlights how TV acts as a cultural storyteller, reinforcing dominant ideologies while adapting to changing societal narratives.
