Assertion (A): Mass media in India now suffer from celebrity syndrome. Reason (R): Inter-media competition has compelled them to opt for it to survive in the field. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, […]
Impact of Celebrity Syndrome on Indian Mass Media Read More »
New media have facilitated the type of communication which is (A) Abstract (B) Conceptual (C) Public (D) Interactive Correct Ans: (D) Explanation: New media has revolutionized communication by making it more interactive. Unlike traditional media, which allows one-way communication, new media enables real-time engagement between users. Digital platforms, such as social media, blogs, and messaging
New media have facilitated the type of communication which is Read More »
Assertion (A): The language newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western countries. Reason (R): There are a large number of neo-literates in various States of India and they buy newspaper to read. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but
Growth of Language Newspapers in India vs. Decline in the West Read More »
Assertion (A): With exposure to global media, the organic model of development is lost sight of. Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
Impact of Global Media on Organic Development Models Read More »
Assertion (A): Subliminal advertising is rampant in Indian media and is unchecked. Reason (R): The self-regulatory mechanism in the form of code of ethics has proved ineffective. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is
The Reality of Subliminal Advertising in Indian Media Read More »
Assertion (A): The new world information and communication order has remained a mirage. Reason (R): The world is unipolar and the United States presides over the world order of media and communication imperialism. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C)
New World Information and Communication Order: A Distant Reality Read More »
‘Press Trust of India’ was established in: (A) 1938 (B) 1936 (C) 1948 (D) 1947 Correct Ans: (D) Explanation: The Press Trust of India (PTI) started in 1947 as India’s largest news agency. It replaced the British-owned Associated Press of India, ensuring independent news coverage. Since its formation, PTI has provided objective and reliable news
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Assertion (A): New technology is the only driving force behind the media boom in India. Reason (R): Media contents are produced to meet the market – imputed needs. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R)
Technology and Market Demand Drive India’s Media Boom Read More »
