Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or […]
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Redundancy helps in solving the problems associated with (A) The equipment (B) The law (C) The audience (D) The political system Correct Ans: (C) Explanation: Redundancy plays a crucial role in solving audience-related communication problems. It refers to the repetition of information to enhance understanding and clarity. This technique ensures that the message reaches the
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Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance,
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The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda
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Assertion (A): Editing is a lost art in print journalism. Reason (R): These days, language precision is not a qualification for recruitment by newspapers. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.
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Assertion (A): The print media in India are registering increase in circulation unlike the developed countries. Reason (R): Increased literacy and expanding market have contributed for consolidation of print media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
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Multi-tasking in journalism is due to (A) Media globalisation (B) Economic liberalisation (C) Social integration (D) Technology convergence Correct Ans: (D) Explanation: Journalists today handle multiple tasks simultaneously due to rapid advancements in technology convergence. This phenomenon integrates print, broadcast, and digital media, allowing journalists to work across various platforms efficiently. Previously, journalism operated in
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Which of the following statistical tools is used for Prediction? (A) Range (B) Regression (C) Standard deviation (D) Mean Correct Ans: (B) Explanation: Regression is the most effective statistical tool for prediction. It helps analyze relationships between variables and forecast future trends. Researchers, businesses, and media analysts widely use regression to make data-driven decisions. In
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